maybe I should hire you as a professional adviser, and pay you a substantial amount of proceeds.BrendanJNorman wrote:Sounds intriguing.Lyudmil Tsvetkov wrote:Hello everyone.
I wrote a new book, titled 'The Secret of Chess'.
It is available for a modest charge here: http://www.secretofchess.com
I would have offered the book free to everyone on this forum, but, unfortunately, I had to leave my job couple of years ago, to be able to fully concentrate on chess.
So, my only alternative to trying to sell a few copies would be to go taxi-driving. (In Bulgaria, most educated people drive taxis)
More about the book and some excerpts on the above site.
PS. If anyone buys, please advise if things work, I am doing this for the first time.
As a professional copywriter for chess products (have written advertising used by iChess, Chess 24, ICC etc), I'll give a few tips about your site.
1. Nowhere on the site, especially the critically important landing page, does it outline the benefit to the reader (i.e What will happen when I read your book - Whats in it for me?)
2. I couldn't find the price anywhere - even on the buy now page!
3. No proof. Perhaps give a bunch of copies away in exchange for reviews and then use those reviews as testimonials on your landing page.
4. Liberal use of mis-sized stock images makes it look amateurish. Replace them with excerpts, diagrams and the best quotes from the book.
5. Get a nice cover made ($5 on fiverr.com) and also get it made into a 3d style cover for display on the landing page.
These tweaks alone will 100x your conversion rates.
You're welcome.
joking aside, what do you mean 100x, who reads chess books these days?
to tell you the truth, all of your points are very very true in terms of internet reality, I am just starting here, but I also want to retain my personal hue.
I will think more seriously about some of your suggestions, but for the time being I will leave it like that, one must start from somewhere...
PS. I am accustomed to read all the avaible info when taking a decision, and almost don't pay attention to covers and ads.
but you are right, that is what makes money.